Why is the headline reduction target 90% per employee and 97% by revenue?

The Science Based Target Initiative corporate guidance for Net Zero requires organisations to set a  97% reduction target for economic intensity (on an added value basis). 

Given Tide’s emissions are predominantly determined by our employee and supply chain footprint, we have also introduced an employee-based intensity reduction target  to hold ourselves to account, and to drive reduction of emissions on this basis. In doing so, while our business scales, we will ensure we will also meet the 97% target reduction on a revenue basis.

The SBTi corporate guidance is currently under consultation and so we remain flexible on our approach, as we aim to align our targets with the latest best practices and science.